About Us

Ology is the first premium vertical network created exclusively by and for Millennials, with a strong focus on college students in the 18-24 year old demographic.

Consumer Problem We Solve: Though young people are more socially entrepreneurial, intellectually curious, and technologically dexterous than ever before, they face an increasingly massive deluge of unfiltered information on the Web. Ology curates the best content for the demographic from across this expansive network, and delivers it in digestible daily briefs, ready for consumption, engagement, and exchange.

Moreover, by aggressively recruiting bloggers and partners who understand the priorities and aspirations of this generation, Ology.com is creating a community for social networking, conversation, and action that can’t be found anywhere else.

Advertiser Problem We Solve:

The 18-24 demographic is a hugely lucrative market segment. While the Internet is the #1 medium of choice for young people, advertising is still largely being spent in old media that is used less and less by this audience. Why?

• This online audience is fragmented along the medium and long tail making it difficult to buy media effectively; this fragmentation continues unabated as self-publishing creates not only more content, but also significantly increases the number of sites a user visits. The average site visited per month by user had grown from 9 in 2005 to 23 today.
• There is not a viable branding platform to engage 18-24 year olds that leverages the vast content on the Internet targeted to this consumer segment. While the social networks provide reach to this audience, they are not branding platforms because consumers are in utility/social networking mode and do not engage with brands in these environments.

The Solution:

• Network of Sites: Ology aggregates this audience by creating a premium content network that gives advertisers an efficient and targeted single buy solution.
• Brand Engagement: offers advertisers a rich branding environment through contextually relevant placement and engagement opportunities.
• Smart targeting technology ensures right time/right place delivery through a proprietary means of collecting and mining data across this entire network of sites.

The Ology Network:

Ology.com: the flagship and entry point to the network, the site hosts a daily digest of provocative commentary, opinion and content gathered from across the network. Ology Editors carefully scour the Web to curate the most informative and entertaining content with which to program their channels. Ology channels are devoted to key areas of interest to its audience, including Activism, Jobs, Music, Gadgetry, Travel, Screen/TV, Campus life and more.

Jobology.com: job site targeted and designed for 18-24 year olds seeking their first job, internships or part-time work. (Currently in Beta)

“Ologies”: Custom software is available on the site to create these sites which are being used to share ideas, expertise, express opinions and engage in dialogue on a wide variety of subjects and passions. There are already over 400 ologies on varying topics of interests to this community including Trendzology, Cookology, Obamaology, Greenology, Fitnessology, Napoleonology, Mythology and many more. Users can make money on their ologies by participating in advertising on the network and will soon be able to engage in commerce activities.

Network Blogs & Publisher Sites: over 300 blogs with current audience and traffic in key targeted content areas have joined the network.