A leading online entertainment news source and social media company, Ology is focused on helping people find, share, and create content around their interests and curiosities. Ology’s editorial content appears on Ology.com, ten premier entertainment properties, and more than 300 exclusive blog and niche sites. Our social platform, My.Ology, provides a space for all users to build and engage in communities surrounding their unique interests.

Our advertisement opportunities integrate across all three of our properties to create a highly customizable, unique experience all about you. Ology offers advertisers the ability to customize their message while also offering vast reach to a highly engaged, targeted audience.

Audience Overview

As the fastest growing entertainment news property*, Ology’s readers are always connected. They want the latest news in one location, and desire to easily share it with friends.

Our broadest reach is within the 18 – 34-year-old demographic. These visitors on average spend over five minutes on site and revisit on a regular basis. Ology offers targeted opportunities within the content areas our audience is passionate about.

We offer both targeting and reach. With seven broad verticals, each with specific readership data and a network of blogs that cover those corresponding passion points, we identify the most relevant “ologies” for your advertisement and can customize each buy to target by demographic, content, or both.

*comScore June 2011

Entertainment

Ology covers and reviews the shows, movies, and celebrities that our audience is passionate about. Our coverage includes interviews with the stars and directors, plus commentary from our editors. The conversation begins on Ology.com and extends to My.Ology. Advertisers can sponsor the TV or Film channels and build out a targeted buy across our partner entertainment sites and blogs and appropriate ologies on My.Ology.

Music

Ology provides the latest in music news, covering up-and-coming artists, curating videos, providing tour information, interviewing bands, and reviewing albums. Advertisers can sponsor the music channel and build out a targeted buy across our partner entertainment sites & blogs and appropriate ologies on My.Ology.

Fashion

Ology Fashion is all about the latest trends in fashion and beauty. Our audience loves to learn about celeb fashion, gossip about who’s wearing what, and get practical at-home beauty tips. Advertisers can sponsor the fashion channel and build out a targeted buy across our partner entertainment sites & blogs and appropriate ologies on My.Ology.

Sports

Ology Sports is made for sports fanatics. We cover every tournament, game, stat, and press conference. Our audience is passionate--whether they’re members of a fantasy football league, excited about up a March Madness office pool, or obsessed with the Olympic trials. Advertisers can sponsor the sports channel and build out a targeted buy across our partner entertainment sites & blogs and appropriate ologies on My.Ology.

Geek

Ology Geek will provide you with the most up-to-date information on what’s happening in the world of technology, sci-fi/fantasy, and gaming. If you’re into gadgets, you can find research, get advice, and look at buyer guides. You can find hints on how to play the most popular titles, reviews of recent genre literature, and interviews with cult icons in science fiction and fantasy entertainment. Advertisers can sponsor the geek channel and build out a targeted buy across our partner entertainment sites & blogs and appropriate ologies on My.Ology.

Politics

Ology Politics is all about the most accurate and engaging political news. Our audience is passionate and active in current events and debates that are shaping our future – from a local to a global scale. Advertisers can sponsor the politics channel and build out a targeted buy across our partner entertainment sites & blogs and appropriate ologies on My.Ology.

Abilities

Our advertising packages are unique for every relationship. We have a variety of highly customizable options to suit a changing market. We build out specific, targeted buys for each advertiser, allowing them to target by demographic, content, or both on Ology.com and across our partner sites and blogs. Each buy is fully transparent.

We also specialize in custom sponsored editorial integrations. We build “YourOlogy,” or a niche news source around your product, event, or topic of interest with featured content, customizable ads, video integration, and regularly updated posts.

To view our past work, download our Ad Portfolio . We also have our , and
available for your use. for more information, pricing, and options.

Custom Ology

A custom ology is a page on our news site dedicated entirely to a product, event, show, promotion, or other advertisement. Custom ologies are unique to the advertiser’s needs.

Capabilities include:
Branded title (examples: SummerOlogy, TruthOlogy)
Custom url (example: ology.com/summer)
Exclusive advertising on the page
Video advertisements
Sponsored content
New content to be published throughout term
Dedicated space in top navigation on Ology.com
Syndication of ads through the network of Ology Partners
Syndication of sponsored content through Ology Partners
Integration of ads and content into Ology Social

Video

The Ology.com editorial site has several locations for video advertisements. Placements include auto-play on the homepage, within content relevant to the advertisement, within particular ologies relevant to advertisement, and other specifications as available.

Video advertisements can be syndicated throughout Ology’s network of partners to niche audiences most relevant to the advertisement.

Sponsored Content

Our editors apply their quick wit and informative style to all sponsored content. We strive for excellence in all of our editorial content in order to ensure that sponsored content receives the same traffic, social media engagement, and reader attention as all other content on the site.

Featured content can be syndicated across Ology’s partners to reach a broader audience. These sites are filtered by niche community to ensure that your content reaches those in your target audience.

Fixed Expandable

Ology.com features several placements for medium sized, 300x250 advertisements that expand when rolled over to full screen. Functionality of the expanded view can include auto-play videos, voice over, flash animation, text, images, and custom content. These ads are ideal for sharing across Ology’s partners and integration into My.Ology.

Standard Ads/Banners

Ology.com and My.Ology feature a variety of locations for full banner ads. Our network of partners also provides hundreds of opportunities to spread the advertisement to niche communities.

We value lasting relationships with our clients. Our portfolio includes work with a broad range of leading brands including: Starbucks, HBO, Fox, Adobe, Microsoft, Macy’s, Universal Studios, Truth, Comcast, DreamWorks, Six Flags, and others.

Please for more information, pricing, and details on opportunities.

To view our past work, download our Case Studies.